"The new company will benefit from improved efficiencies, broader availability of talent, streamlined facility and operating costs, and increased employee investment," the Gilsinger customer letter read.

The letter pledged that GreenMark Equipment will "maintain the same locations and familiar faces you’ve come to trust for the latest advances and equipment for agriculture, commercial, and lawn care. GreenMark will preserve our deep roots in the community with the same local, family ownership and operation.Our combined and expanded resources will better help you and your business succeed and adapt to fast-paced changes in the agricultural and turf industries."

“All three companies have been successful, but fast-paced changes in the agriculture and turf industries mean we have to use resources wisely to remain stable and keep growing,” said Ken Timmerman, an owner of Fillmore Equipment. “By coming together as one company, we’ll continue to be at the forefront of the industry. Our dedicated employees are what made these companies successful, and we’re excited that GreenMark now has a team of over 400 people.”

“It’s a new company with the same great people,” said Paul Gilsinger, an owner of Gilsinger Implement.

Mark Howard, an owner of Howard and Sons, said, “It’s a great opportunity for us. GreenMark Equipment will remain a family-owned company with a local focus, benefitting from the resources of a larger dealership. It’s a win-win for the community and our staff.”

Coming together to form a stable and supportive dealership group, the new company expectes to offer customers economic benefits and increased convenience including:

• Greater parts availability, service, and support

• Training and support in advanced technology

• Greater selection of equipment inventory

• Access to its entire network through your community dealership

"GreenMark is proud to uphold the same values on which all three companies have built a reputation for driving agricultural advancement and innovation," the owners said.